Tekneq is a digital strategy firm that works exclusively with dental specialty practices — periodontists, endodontists, oral surgeons, orthodontists, pediatric dentists, and prosthodontists. We don’t work with general dentists. We don’t work outside of dental. That constraint is the whole point.
Most agencies treat a specialty practice like a slightly-different general practice. We treat a specialty practice like the referral-driven, high-consideration, insurance-complex business it actually is. That difference shows up in every deliverable — the words on your homepage, the way we structure a case, the KPIs we report against.
Depth compounds. After enough practices you stop guessing which questions matter, which objections come up on the phone, which referral patterns actually convert, and which SEO plays waste a quarter of budget. We’ve filed enough dossiers to know the difference.
One market per city. When we take on a periodontist in Charlotte, we don’t take on another periodontist in Charlotte. Full stop. You get exclusivity in exchange for commitment — that’s the contract.
We run a hybrid model: project engagements for defined scope (a site rebuild, a launch), retainer engagements for ongoing SEO/GEO/content, and full-stack for practices that want a single accountable strategist on everything digital.