Before we build anything, we file the case. Digital Strategy is the diagnosis — the written thesis on what’s actually costing you production.
You’ve got a website, some ads, maybe an SEO vendor, definitely a Google Business Profile. What you probably don’t have is a written strategy that ties all of it to the KPIs your practice actually cares about — new-patient starts, treatment acceptance, referral-source health. That’s what we produce. One PDF, one clear thesis, one prioritized roadmap.
We plug into your PMS reporting to baseline production, case acceptance, and referral mix.
Full teardown of the 3–5 practices you compete against for referrals — SEO, GMB, reviews, site UX.
Dynamic number insertion across every channel so we can see which dollars produce phone calls, not just clicks.
The deliverable. One PDF. Diagnosis, thesis, prioritized roadmap. Ready for approval.
Ninety days after strategy is signed, we run a written debrief against the Case File. What shipped, what moved, what didn’t, what’s next quarter. Renewal is a data decision.