Ranking a specialty practice in the top three requires a different playbook than ranking a general dentist. We run that playbook.
GEO (Generative Engine Optimization) is now table stakes — ChatGPT, Perplexity, Google’s AI Overviews. Referral-source patients are asking language models for a periodontist in their zip code, and the answer they get either includes you or it doesn’t. We optimize for both classic SEO and generative retrieval, because both drive calls.
Google Business Profile hygiene, review velocity, geo-anchored content, citation cleanup.
Long-form clinical content mapped to the questions specialty patients actually search.
Structured data, entity signals, and content patterns designed to be quoted by ChatGPT and Perplexity.
Dental-adjacent authority building — no PBNs, no spam, no shortcuts that get penalized.
Monthly SEO/GEO report tied to Case File KPIs. Ranking shifts, keyword movement, share-of-voice, and — critically — how much of it converted to booked appointments.